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茶葉包裝盒定制一般包含哪些內(nèi)容
來源:www.24hss.com 發(fā)布時(shí)間:2021-05-29 瀏覽次數(shù):122
茶包裝設(shè)計(jì)須符合的有關(guān)規(guī)定,包裝的標(biāo)志要醒自、整齊、清晰,并有完整的標(biāo)簽,標(biāo)明品名、生產(chǎn)廠商、地址、生產(chǎn)日期和批號(hào)、保質(zhì)期、等級(jí)、凈重、商標(biāo)、產(chǎn)品標(biāo)準(zhǔn)代號(hào),有變動(dòng)項(xiàng)目可印成不干膠進(jìn)行補(bǔ)充說明。
Tea packaging design must comply with the relevant provisions. The label of the package should be self-evident, neat and clear, with complete label, indicating the name of the product, manufacturer, address, production date and batch number, shelf life, grade, net weight, trademark and product standard code. If there is any change, it can be printed as self-adhesive for supplementary explanation.
總之,茶包裝設(shè)計(jì)中的材料、色彩、圖案、文字等要素是與商品緊密相關(guān)的,關(guān)鍵的問題是怎樣能準(zhǔn)確迅速地傳遞商品信息,這是設(shè)計(jì)者要考慮的問題,這也是衡量一件包裝設(shè)計(jì)是否標(biāo)準(zhǔn)。
In a word, the material, color, pattern, text and other elements of tea packaging design are closely related to the commodity. The key problem is how to accurately and quickly transmit the commodity information, which is the problem that the designer should consider, and it is also the standard to measure a packaging design.
茶葉包裝的圖案設(shè)計(jì)能使商品更加形象化、生動(dòng)有趣。
The pattern design of tea packaging can make the goods more vivid and interesting.
茶葉包裝的圖案設(shè)計(jì)能使商品更加形象化、生動(dòng)有趣??捎行┌b上的圖案陳舊、繁鎖,商品性不強(qiáng),也缺乏時(shí)代感,重復(fù)、沒有個(gè)性,龍鳳等古代紋樣到處亂用,傳統(tǒng)不是復(fù)古,更不是照搬,民族性不是畫條龍、畫個(gè)鳳就代表了,應(yīng)賦于它新的內(nèi)容,新的生命、新的形式,應(yīng)把一種精神貫穿進(jìn)去,一種神韻體現(xiàn)出來,傳統(tǒng)應(yīng)是一種風(fēng)格,是一種時(shí)尚??梢杂矛F(xiàn)代的手法把傳統(tǒng)的紋樣進(jìn)行變形使之更具有現(xiàn)代味,更符號(hào)化,更簡潔。傳統(tǒng)感的包裝給人一種有文化、有內(nèi)涵、脫俗之感,這和茶的個(gè)性也相符合。
The pattern design of tea packaging can make the goods more vivid and interesting. However, the patterns on some packages are old and complicated. They are not very marketable and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are used everywhere. Tradition is not retro, let alone copying. Nationality is not represented by painting a dragon or a Phoenix. It should be given a new content, a new life and a new form. It should embody a spirit and a charm, Tradition should be a style and a fashion. We can use modern techniques to transform the traditional patterns to make them more modern, symbolic and concise. The traditional packaging gives people a sense of culture, connotation and refined, which is also consistent with the personality of tea.
茶葉包裝禮盒的文字也是設(shè)計(jì)的重要部分,一個(gè)包裝可以沒有任何裝飾,但不能沒有文字,正如同一個(gè)人一樣,他一定有名字,茶包裝的文字一定要簡潔、明了,充分體現(xiàn)商品屬性,不宜用過于繁鎖的字體和不易辨認(rèn)的字,太生硬有尖角的字體不太適合,茶是傳統(tǒng)性和民族性較強(qiáng)的商品,中國的書法藝術(shù)又有著悠久的歷史,而且有根強(qiáng)的藝術(shù)性和觀賞性,能適當(dāng)?shù)剡\(yùn)用書法來體現(xiàn)茶文化深厚的底韻,體現(xiàn)中華民族悠久的文化歷史,那是好的,但要用易懂、易讀,易辨認(rèn)的字體,太草或不清楚的字體要少用,一定要考慮到消費(fèi)者的辨識(shí)力,要使人一目了然。
The text of tea packaging gift box is also an important part of the design. A package can be without any decoration, but it can't be without text. Just like the same person, he must have a name. The text of tea packaging must be concise and clear, and fully reflect the property of the commodity. It's not suitable to use too complicated and illegible characters. Too stiff and sharp fonts are not suitable, Tea is a commodity with strong tradition and nationality. Chinese calligraphy has a long history and has strong artistic and ornamental roots. It is good to use calligraphy appropriately to reflect the profound charm of tea culture and the long cultural history of the Chinese nation. However, we should use easy to understand, easy to read and easy to identify fonts, and use less too cursive or unclear fonts, We must take into account the discernment of consumers and make it clear at a glance.
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